Hoover pulls ads from ABC to protest canceled soaps ‘All My Children’ and ‘One Life to Live’

(HMG Celebrity News) – When ABC announced their soaps, ‘All My Children’ and ‘One Life to Live’ would be canceled they probably thought very few people would care. They were wrong. Legions of fans have protested and even Hoover is now boycotting the channel.

‘Children’ began in 1970 and ‘One Life’ debuted a year earlier. At their peak they were the two most recorded shows in all of television, but ABC chose to drop them because more people work now – and that’s upset Hoover.

“We will discontinue our advertising with ABC this Friday, 4/22,” their VP of marketing Brian Kirkendall wrote on the firm’s Facebook page. “We’re making every attempt to pull our spots from these programs sooner.”

The company has also created an email address — SaveTheSoaps@Hoover.com in a slick piece of PR they prefer to call “an effort to help pull together the mass emotional outpouring of support for our beloved ABC soaps and get it to our contacts at ABC.”

And Mr. Kirkendall takes ABC’s decision pretty personally;

“We hear you loud and clear,” he tells the Facebook fans. “My wife and mother are both passionate viewers of ‘All My Children’ and ‘One Life to Live,’ as are many of my colleagues here at Hoover.”

But Hoover are not in this alone – Brad Saiontz, who’s clearly a big fan of the two sudsy dramas has formed a Facebook group to persuade Oprah Winfrey to add the shows to her cable channel. He’s got 305 members already and it’s growing.

If both campaigns fail ‘AMC’ will go dark in September, while ‘OLTL’ would end in January. ABC wants to replace them with two new shows; ‘The Chew‘ and ‘The Revolution’ aimed at a far more profitable audience – Teens.

Personally I wouldn’t watch soaps at gunpoint but I think ABC’s got this wrong. A lot of people enjoy them and ABC makes shows that are a great deal worse.

For Disney to deliberately diss so many viewers is bizarre, but what do you guys all think?…

Source: THR