Justin Bieber bows unisex fragrance line – “Never Say Never” trailer is out

[HMG Celebrity News] – With his new line of nail polish already a hit it seems Justin Bieber has now decided to follow stars like Jennifer Lopez and Sarah Jessica Parker, and produce his own line of perfume.

The 16-year old has signed a deal with the new fragrance house, Etoile Nation Beauty to create a line of scented dog tags and wristbands called ‘My World’ with a unisex smell to ensure both boys and girls can indulge.

And Justin selected the odors himself;

“They actually brought me a bunch of stuff to smell today,” the Bieb told EWise. “One of them smelled too young, too fruity. One was really good.”

Available for $10 at Wal Mart from November 26, the range will comprise four fragrances: ‘Icon,’ ‘Energy,’ ‘Tour’ and ‘Web.’ which the Etoile folk claim will have “notes of bergamot, lychee and pomegranate, a heart of cedar glimmers and a sprinkle of musk.”

Their rep says the idea is to encourage fans of both sexes to “stack, mix and match, trade and take the scent on the go. Fragrance will be as simple as switching from one dog tag to another.”

Critics are already likening the idea to the obsessive fad that is ‘Silly Bandz.’

But one place to which fans could wear the new scent would be Justin’s upcoming movie. The above clip is the first tempting sample of the fireworks-filled, 3D extravaganza that is “Never Say Never,” in which fans are promised “a behind-the-scenes look at his celebrity life”…complete with his signature hoodie, no doubt.

The movie opens in February and is sure to be huge with the fans. If you’re one, watch the trailer and let’s hear your review….

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