Joaquin Phoenix stars in new PETA ad

[HMG] – Earlier this month we reported that, after immersing himself in unexplained anonymity since 2008 Joaquin Phoenix was returning to play Edgar Allen Poe. Now, Joaquin has a new horror film in release — and the story is brutally true.

Having made his first PSA in support of suicide prevention earlier this year, the 35-year actor – himself a strict vegan since the age of three – is supporting PETA’s campaign to end the barbaric practice of abusing animals for fashion.

“Exotic animals are mostly unknown to us,” Phoenix says in the video. “And so is what they suffer before being turned into belts and bags…You can help stop the suffering. Anything you have that is made from animal skins can be made without,” his message goes on.

His scenes are cross-cut with clips that show just a few of the ways in which snakes, alligators and other reptiles are killed and prematurely skinned, to be turned into shoes, boots, handbags, jackets and belts, all to feed the vanity of those who lack both their beauty, and the IQ to care.

For the morbidly curious who have not recently eaten, you can watch the finished video here. But this is PETA, not Disney — they don’t pull many punches, so don’t say you weren’t warned…

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