Joanna Krupa stars in new PETA campaign

(HMG) – In a welcome change from their recent obsession with Eva Mendes, the people at PETA are now launching their new, anti-pet store campaign for the holidays featuring supermodel and this seasons ‘Dancing With The Stars near winner’, Joanna Krupa.

Anointed by Playboy as the “sexiest swimsuit model in the world,” 30-year old Joanna understands sex appeal, and uses it to great effect in the new poster, seen here. The new campaign will place this angelic duo on billboards across our great nation, and Joanna is hopeful the message is clear;

“We’re trying to spread the word that breeding isn’t the way to go,” she told the PETA folks. “Somebody needs to stop all this breeding and the puppy mills. Our government isn’t doing anything about it…So I am.” she explained.

Joanna — and presumably her new furry friend — will officially unveil the campaign, including three tasteful, semi-nude posters at a Barkworks store in L.A. this morning. If you’re able to get there let’s hear your reviews…