Discovery Channel bows new sugary star

In further proof that the clueless suits who produce American TV have scraped the bottom of the barrel until they’ve run out of wood, it’s now been announced the 1980′s fad-hit, ‘My Little Pony’ is to get her own show.

The Discovery Channel has just confirmed a $60-million deal between themselves and Hasbro, the cute pony’s makers that will create a new children’s channel to replace ‘Discovery Kids’ early next year.

Hasbro – who you can also blame for the movie, ‘Transformers’ – have just paid $300-million in cash to own half the venture, and promised the Discovery folks over $125-million in royalties from toy sales over the following four years.

The idea for the new channel was born after a one-hour special, “Twinkle Wish Adventure” was a Disney Channel smash on November 6th.

“The runaway success on the Disney Channel affirms our belief in the long-term value of this project,” Hasbro’s boss, Stephen Davis told THR.

..And from the way he describes it, this little horsey is not ‘Sex and the City’s equine-accented and unique SJP??

And it won’t stop at ponies — Visible in over 60-million homes the new channel will also feature other kid-friendly shows from Discovery,  plus works from outside producers, and Hasbro’s other brands such as ‘Romper Room,’ ‘Tonka’ and more productions from the Pony herself.

The saccharin-soaked stories will also be supported by what the Hasbro suits are now smugly calling ‘a multi-platform development project,’ which in English means more sickly-sweet shows than a human mind dare conceive, plus video games, instant-messenger themes and other digital-based nightmares.

The people at Netflix must be rubbing their hands…